Hair colour is a health choice.

WE ARE proudly Australian and believe that our connection to the country’s landscape and lifestyle influences our health and wellness choices.

WE ARE committed to doing good in the world, we are on a holistic sustainability journey. In an effort to be kinder to the environment and our future, we have removed harsh chemicals from our formulations and work with post-consumer recycled plastic for our packaging.

We are PETA approved and against animal testing.

WE ARE constantly inspired by nature and are committed to using native Australian extracts.

WE ARE driven by three core values that are the foundation of all that we do. CLEAN, KIND, ORIGINAL.

WE ARE CLEAN from harsh chemicals.
WE ARE KIND to the environment, to each other and to animals (proudly vegan).
WE ARE ORIGINAL. Original products, original ingredients, original styling, original people. An original approach to haircare.

WE ARE made for the salon professional and always hero the hairdresser.

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